Friday, January 29, 2010

What it Means to be Beautiful in 1972


Something I love almost as much as vintage clothing, are vintage books and magazines! I have quite a growing collection ranging from topics of beauty, fashion, art, culture, music, psychology, and interior design. What a mix! I love to look through old books especially from the 60s/70s because so much social change and movement was happening.

The images above are from one of my favorite books in my vintage book collection published in 1972 called "Discover a Lovelier You". There are some incredible images and ideas throughout on what it means to be beautiful and what it means to be a woman. Here’s an excerpt from the forward:

"Beauty--today, that one little word has as many facets as a diamond. It means fashion magazines, models, and movie stars. It means a thousand and one products and services, from cosmetics and the latest fashions, to hair stylists and figure experts. It means controversy, at least to a few members of Women's Lib, who say that womanly beauty is overstressed. But the desire to be attractive is as natural and timeless as human nature itself. The only vital thing is that caring for your looks should give you pleasure. This book, then, takes a fresh and happy approach to skin and hair care, clothes and make-up, diet and exercise. And, as a bonus, there's a chapter on the intriguing relationship between looks and self-image and an in-depth report on cosmetic surgery."

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